With over i billion agile users, Instagram is one of the best social media networks to annunciate your business, reach new audiences, and grow brand sensation. So even if you aren't active on the website yet, it'due south never too late to adopt an Instagram strategy in your marketing program.

If y'all're ready to outset sharing content through this channel, nosotros've got yous covered. Here, we've cultivated a quick-and-easy guide to posting on Instagram, to ensure you can begin alluring the attention of your audience with Instagram marketing.

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Posting to Instagram consistently can help businesses notice resonance with their audience and grow meliorate, only doing it correct is just as important. Here's how to post to your Instagram account step-by-step.

Step 1. Tap the + icon at the elevation of your screen.

How to post on Instagram step 1: tap the + icon at the top of your screen

See that plus sign [+] in the image above? That's your starting bespeak. Run across that post from our culture account? That's your endpoint. Click that plus sign and y'all'll be ready for the adjacent step, below.

Stride 2. Cull a photo or video from your library or shoot one in the app.

Instagram will show yous the photos already saved to your phone. Choose one of those to post. Alternatively, you tin click on the camera icon to take a photograph or video within the Instagram app itself, if you don't already have an image yous want to use.

Once you select and crop an image (or carousel of multiple images), click the arrow button in the top correct corner of the app.

How to post on Instagram step 2: choose a photo or video from your library or shoot one in the app

Step 3. Post multiple images on Instagram.

Do yous accept multiple photos and want to highlight them all? Instagram allows you to do this with its carousel feature.

How to post on Instagram step 3: post multiple images on instagram

As you go to tap a photo or video, start tap the icon just above your photos to the correct that looks like stacked squares. Once yous tap this, you'll run across a number on the corner of every paradigm or video you tap. This number notes where the content will show up in the carousel.

Step four. Crop the image.

Y'all aren't limited to only a square image on Instagram. You can actually share horizontal or vertical images likewise. To get more of your prototype seen, pinch the screen of the photo you've selected on the Library screen.

How to post on Instagram step 4: crop the image

Nevertheless, while Instagram does allow vertical and horizontal options, the images still demand to fit into some specific dimensions. Then, you might yet need to crop a tiny bit of your photo to become it to fit.

Footstep 5. Pick a filter.

Instagram offers 24 filters — scroll to the right to peruse your options, and click on ane to preview how it volition look on your photo.

By default, the filter will exist practical by full strength. Even so, if you want to scale back the intensity of the filter, double click the filter tile once it's been applied, and a scale selector will appear, assuasive you to downplay the effect.

You tin also tap the magic wand at the top of the screen to adjust the photo further.

How to post on Instagram step 5: pick a filter

(Accept a expect at our Ultimate Guide to Instagram Filters to larn more).

Step 6. Edit your photo.

Y'all can too click "Edit" at the bottom right to adapt the image to your specifications.

How to post on Instagram step 6: edit your photo

Hither are the editing options that come built into Instagram for you:

  • Adjust - This helps subtly rotate the image along the center airplane, giving it a tilt either to the left or correct co-ordinate to the linear scale at the bottom of the screen.
  • Brightness - This helps lighten or darken the image. All you have to exercise is pull the selector to the left to darken or to the right to lighten.
  • Contrast - This helps to increase or subtract the intensity of the image's colors. Pull the selector to the left for less contrast (a dulling effect) or to the right for more than contrast (a higher intensity effect).
  • Construction - This helps to add an Hard disk drive-like effect to the image, bringing out specific details in your photo. Drag the selector to the right to help the prototype "pop."
  • Warmth - This helps y'all adjust the temperature of the photo. Drag the selector to the left to increase cool tones in the prototype, or drag the selector to the right to increase the warm tones in the paradigm.
  • Saturation - This helps yous accommodate the saturation of the colors in your prototype. Drag the selector to the left to desaturate the image (all the style to the left if you want a monochrome look), or drag the selector to the right for extremely saturated colors.
  • Color - This gives you a number of color options to overlay over your image for interesting colour effects. Just select your colour selection and see how information technology changes the paradigm in the preview box.
  • Fade - This softens the intensity of the blacks in your image to create an "aged" photograph issue. Merely elevate the selector to the right for a higher degree of fade.
  • Highlights - This helps you command the intensity of the highlights in your image. Dragging the selector to the left volition darken the highlights in your image while dragging the selector to the correct will lighten the highlights in your image.
  • Shadows - This helps you control the intensity of the shadows in your epitome. Dragging the selector to the left will darken the shadows in your paradigm while dragging the selector to the right will lighten the shadows in your epitome.
  • Vignette - This darkens the corners of the image, leaving a circle shape in the center. Drag the selector all the way to the right for the most dramatic vignette.
  • Tilt Shift - This helps blur the edges of the epitome in a radial or linear fashion, drawing focus to the details in the center of the image.
  • Sharpen - This helps sharpen certain details of the image, bringing a more than dramatic look to subtler elements in the photo.

Step 7. Type your explanation.

Get creative and write a nice, interesting caption to go with your photograph. Since text can help optimize your post in Instagram's search, writing something can only benefit you lot.

How to post on Instagram step 7: type your caption

Footstep 8. Use hashtags for mail service optimization.

With Instagram'southward search characteristic, users can search by hashtags. So, you should brand certain to write relevant hashtags in your caption. If someone does a search of a hashtag you placed in your caption, they might observe your post as well every bit others that included the same 1.

Step nine. Tag friends.

Want your friend or their followers to run across a photograph that you posted of the 2 of you? Tag them!

On the new post page, you can click "Tag People" to tag other Instagram accounts in your postal service. Alternatively, y'all can include their handle (or their username beginning with an @ symbol) in your caption.

Pace 10. Add your location.

If you're on a fun vacation or at a neat result and you don't feel like including that information in your explanation, you can mark where y'all are in some other way. On the new post page, tap "Add Location" to put a location on your image (which makes it easier for people to find your post).

When you post an image or video with a location, information technology will show up between your proper name and the cake of content on the feed.

Footstep 11. Play with emojis.

Emojis are fun and can make your caption more eye-catching. If y'all know of a few relevant emojis that could fit with your post, stick them in the explanation area. For example, if you lot're posting a vacation photo, you could include a palm tree 🌴 or a plane ✈️ to bear witness you lot flew somewhere.

Here are the top Instagram emojis y'all can utilise:

  1. ❤️
  2. 😍
  3. 😘
  4. 😂
  5. 😊
  6. 😎
  7. 💕
  8. 😉
  9. 💋
  10. 👍

All the same, keep in mind that there's a multitude of choices to add flair to your posts, from keeping it real 💯 to the blench face 😬.

Be sure not to go overboard and mail emojis just for the sake of posting them. If you post a bowling emoji along with a photo of a embankment, that plainly won't make sense to people. Similarly, if you mail service 20 emojis that loosely relate to a post, you might just annoy your followers or come off equally desperate.

Step 12. Share the post on other social media platforms.

Finally, if yous want to share your content on your other, connected social media sites (like Facebook or Twitter), but slide the bar from the left to the right.

How to post on Instagram step 12: share the post to other social media platforms

When you're set up to postal service, click "Share" in the top right.

Instagram Saved Drafts

If you're non ready to post correct away, you tin also relieve it to your Instagram Saved Drafts. Merely go back to the filtering and editing step, tap the back arrow in the top left, and select "Salvage Draft."

Step 13. Edit the post.

Typos happen to everyone! If you just posted something and notice a glaring spelling error, don't panic. Merely tap the 3 dots that appear on the correct across from your name, then tap "Edit."

How to post on Instagram step 13: edit the post

Brand the adjustments y'all see fit and save them then it reflects on your Instagram. Otherwise, your postal service is complete and live for anybody to see.

Abound Your Audience on Instagram Today

Now that you know how to post to Instagram, you tin can begin creating content for the platform and connecting with your audience. If you're a business or brand, you'll want a solid strategy for earning appointment and awareness.

Editor's note: This post was originally published in November 2019 and has been updated for comprehensiveness.

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Originally published Dec thirty, 2021 seven:00:00 AM, updated December 30 2021